Saturday, March 15, 2008

Press Releases

I just finished work on two press releases on the Appalachian Studies Conference and the music that will be offered after the conference. I found this to be a challenge. I had to become familiar with the layout of Marshall University press releases. Most seemed to introduce the event broadly in the beginning and then go into detail in the middle and beginning. I found that it was difficult to fit all of the information into the nine to ten very short paragraphs. Also, I had to be very specific in which words to use to describe the conference since it was so limited: I felt like I was writing a poem! Thankfully, my boss only wanted a rough outline of each press release, so he could tweak and add where he saw appropriate. He did include some quotations from the president of ASA, Shauna Scott. He also included some information about the plenary sessions. He has not reviewed the music press release yet, but I believe that he will find the press release to be better than the first. I tried to organize it in chronological order--performers on Friday and then Saturday. I used phrases from the little information he sent, knew, and was available on the local musicians. However, he will be completing two paragraphs on artists that I do not have information on.

1 comment:

Scott Wible said...

Excellent discussion here -- with this post you've already started to do some important "reflection" work for your final portfolio, as you discuss some of the major concerns you needed to address as well as the strategy that you executed for addressing them. For the reflective component of your portfolio, you would simply describe some of those decisions in more specific detail, citing relevant passages from the document themselves, and then analyzing what these strategies demonstrate about your abilities as a professional writing and editing student.